Persuasion Reading List

The persuasion reading list was developed by Scott Adams.  It is divided into four sections as you develop your understanding.

1. Things you can stop believing

  • An Encyclopedia of Claims, Frauds and Hoaxes of the Occult and Supernatural by James Randi
  • They Got It Wrong: History: All the Facts that Turned Out to be Myths by Emma Marriott

2. Stretching your imagination

  • Jonathan Livingston Seagull by Richard Bach
  • God’s Debris: A Thought Experiment by Scott Adams
  • Illusions: The Adventures of a Reluctant Messiah by Richard Bach

3. The moist robot hypothesis

  • The Design of Everyday Things by Don Norman
  • What Every BODY is Saying by Joe Navarro
  • The Power Of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
  • Influence by Robert B. Cialdini
  • Thinking, Fast and Slow by Daniel Kahneman
  • Salt Sugar Fat by Michael Moss
  • Steve Jobs by Walter Isaacson
  • How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams
  • Free Will by Sam Harris

4. Active Persuasion

  • Impossible to Ignore by Dr. Carmen Simon
  • The Art of the Deal by Donald J. Trump
  • Win Your Case: How to Present, Persuade, and Prevail–Every Place, Every Time by Gerry Spence
  • Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial by Tony Robbins
  • How to Win Friends & Influence People by Dale Carnegie
  • How to Write a Good Advertisement by Victor O. Schwab
  • The Secret to Selling Anything by Harry Browne
  • The One Sentence Persuasion Course – 27 Words to Make the World Do Your Bidding by Blair Warren
  • Reframing: Neuro-Linguistic Programming and the Transformation of Meaning by Richard Bandler and John Grinder
  • How to Hypnotize Anyone – Confessions of a Rogue Hypnotist by The Rogue Hypnotist
  • Hypnosis and Accelerated Learning by Pierre Clement
  • Speak Ericksonian: Mastering the Hypnotic Methods of Milton Erickson by Richard Nongard and James Hazlerig