The persuasion reading list was developed by Scott Adams.  It is divided into four sections as you develop your understanding.

1. Things you can stop believing

• An Encyclopedia of Claims, Frauds and Hoaxes of the Occult and Supernatural by James Randi
• They Got It Wrong: History: All the Facts that Turned Out to be Myths by Emma Marriott

2. Stretching your imagination

• Jonathan Livingston Seagull by Richard Bach
• God’s Debris: A Thought Experiment by Scott Adams
• Illusions: The Adventures of a Reluctant Messiah by Richard Bach

3. The moist robot hypothesis

• The Design of Everyday Things by Don Norman
• What Every BODY is Saying by Joe Navarro
• The Power Of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
• Influence by Robert B. Cialdini
• Thinking, Fast and Slow by Daniel Kahneman
• Salt Sugar Fat by Michael Moss
• Steve Jobs by Walter Isaacson
• How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams
• Free Will by Sam Harris

4. Active Persuasion

• Impossible to Ignore by Dr. Carmen Simon
• The Art of the Deal by Donald J. Trump
• Win Your Case: How to Present, Persuade, and Prevail–Every Place, Every Time by Gerry Spence
• Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial by Tony Robbins
• How to Win Friends & Influence People by Dale Carnegie
• How to Write a Good Advertisement by Victor O. Schwab
• The Secret to Selling Anything by Harry Browne
• The One Sentence Persuasion Course – 27 Words to Make the World Do Your Bidding by Blair Warren
• Reframing: Neuro-Linguistic Programming and the Transformation of Meaning by Richard Bandler and John Grinder
• How to Hypnotize Anyone – Confessions of a Rogue Hypnotist by The Rogue Hypnotist
• Hypnosis and Accelerated Learning by Pierre Clement
• Speak Ericksonian: Mastering the Hypnotic Methods of Milton Erickson by Richard Nongard and James Hazlerig